An integrated marketing communications campaign for the National Privacy Commission
Date of Publication
2016
Document Type
Master's Thesis
Degree Name
Master of Marketing Communications
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Romeo M. Catap, Jr.
Defense Panel Chair
Jose Luis R. Liongson
Defense Panel Member
Roy Amparo
Michelle Saquido
Luz Suplido Jeong
Abstract/Summary
The proliferation of Information and Communication Technology both in the private and public sectors has brought about an increase in efficiency in handling transactions, communication and data base management. However it has also brought about threats that may range from an unauthorized log in in your personal email to a national data breach, exposing millions of people to identity theft. In response to this transition, the Philippine government created the Data Privacy Act of 2012 which mandated the formation of the National Privacy Commission (NPC).
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG006793
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
103, 6, [4] leaves ; illustrations (some color) ; 28 cm. ; 1 computer optical disc ; 4 3/4 in.
Keywords
Data protection--Philippines; National Privacy Commission
Recommended Citation
De Leon, R. C. (2016). An integrated marketing communications campaign for the National Privacy Commission. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5238