An Integrated marketing communications campaign for Makati Hope Christian School

Date of Publication


Document Type

Master's Thesis

Degree Name

Master of Marketing Communications


Ramon V. Del Rosario College of Business


Marketing and Advertising Department

Thesis Adviser

Donald Patrick L. Lim


Makati Hope Christian School is a private Filipino-Chinese basic educational institution offering Early Childhood program to High School, located in the city of Makati. The school incorporates a three-fold curriculum blend of classroom instruction, mentoring intervention and experiential learning which comes in the form of personalized and focused holistic education with special regard for academic excellence exceptional learning environment with highly competent faculty and staff and facilities that equip each classroom, laboratories, music rooms and sports venues. The school takes pride in consistently developing students who excel in government-administered examinations, post exceptional results in educational achievement tests designed to measure the academic abilities of students in core subjects, and register a high admission rate to top universities here in the country and abroad. MHCS caters to all nationalities and religious backgrounds.

This IMC campaign paper, intended for Makati Hope Christian School, aims to help the school increase their student population in the next academic years by creating a marketing strategy that would help them increase brand awareness thereby creating a stronger brand identity amongst other Filipino-Chinese Christian schools and other educational institutions within their area to help them address their student population goal.

Abstract Format






Accession Number


Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

computer optical disc.

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