An integrated marketing communications campaign for The Infinity Realty Corp

Date of Publication


Document Type

Master's Thesis

Degree Name

Master of Marketing Communications


Ramon V. Del Rosario College of Business


Marketing and Advertising

Thesis Adviser

Carmelita Walton


This will help Infinity Realty to addition half higher leads and prospects which later on be changed over to a significant customers and will likewise carry more movement on their site.

As per Johnson (2008), the sensible rate that could produce on prospecting leads is playing between 40 to 50 for every penny relying upon variables of Internet Marketing and the specialized methods accessible for utilization on arriving at the more amazing business sector.

With the intensity of the organization and its avidness to give the individuals the High Quality and Affordable condominium units. One preference of this organization is that the value is much lower on the current business value level on the greater part of the other townhouse units.

Extra destination of this crusade is further bolstering use the good fortune of the computerized innovation on the accessible on the Internet, for example, Online Classified Ads, Social Media, Search Engine Ads, Instagram and Twitter.

To enhance a computerized crusade method to encourage brand engagement that prompts buy, dedication and backing for Infinity Realty Properties and additionally the maintenance of the existing customers of Infinity Realty Inc.

There's a pack of structures there where 500 individual Singaporeans have bought property 18 months former. They made shares and all they're looking to do is get higher returns on their money...that's likely the most interesting example we're seeing, he said.

While untouchables are not allowed to have land in the Philippines, they can assert flat suite units yet subject to states of the Condominium Act.

Really debilitating associations are attracting remote financing. We are starting to see more traction in the precise unsexy and debilitating associations. For example, we have heard that there's an alternate player that is looking to enter the Philippines in the poultry part. They're not here to create chickens and passage. They're set to create chickens, import chickens and area the creating ask for here, he said.

With Southeast Asia foreseen that will continue creating in the accompanying 24 months, Jones Lang Lasalle sees sound ask for in the range's territory market.

Robust improvement in the economy intimates sound premium for establishment and a bit of that is the area market. Occasional do we have a situation where there is an in number budgetary advancement and area markets fall backward, Christopher Fossick, Jones Lang Lasalle administering official for Singapore and South East Asia, said in a press readiness.

To influence and welcome more nonnatives and Filipinos to purchase a Condominium units at Infinity Realty Inc. too teach them on the most proficient method to select best apartment suite units regarding cost and quality.

Individuals ages 35 up to 55 from Classes An and B including white collar classes both Filipinos and nonnatives.

The objective for this crusade is to use underneath the-line headways originating from a few contenders with focus on modernized pushing with on ground authorizations and progressions as support for a whole year. There are three times of the fight - Excite, Engage and Maintain. The stimulate stage is to emerge only enough to be perceived, the enrapture stage is to enable trial and purchase and the oversee stage is to hold brand commitment.

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Accession Number


Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc. 4 3/4 in.

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