Title

The role of knowledge derived from supplier networks in the product innovation of selected companies in the Philippine biscuit industry

Date of Publication

2014

Document Type

Master's Thesis

Degree Name

Master of Science in Entrepreneurship

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Ma. Victoria Tibon

Defense Panel Chair

Alfredo Dimaano

Defense Panel Member

Brian Gozon
Maria Angeli Reyes

Abstract/Summary

It is an established fact that knowledge derived from any conglomeration of entities may lead to innovation. However, it is innovative activities that directly lead to product innovation. The study aimed to identify whether knowledge derived from suppliers enables companies to carry out innovation activities, and which kinds of innovation activities firms engage in that lead to product innovation. These propositions were tested on the Philippine biscuit industry through the use of a guide questionnaire to conduct in-depth interviews with executives of the three largest local biscuit manufacturing companies as well as selected suppliers. Results show that among the innovation activities that lead to product innovation, it is in in-house R&D, acquisition of equipment, and training that suppliers are involved in while suppliers are not involved in the acquisition of external knowledge, design, and market introduction of innovations. Meanwhile, knowledge gained from suppliers is in the form of knowledge on improving quality and yields, trends, and developments on technology. Using these findings, manufacturers should continue to nurture their relationships with suppliers, while suppliers should continue to find ways to add value to their products.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG005678

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

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