Title

Enhancing the corporate social responsibility initiatives of the BSP San Fernando Branch

Date of Publication

2014

Document Type

Master's Thesis

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Adviser

Rachel Quero

Defense Panel Chair

Divina Edralin

Defense Panel Member

Jaime Cempron
Maria Victoria Tibon

Abstract/Summary

In the recent decades, Corporate Social Responsibility (CSR) has significantly increased both in academia and practice. And in the Bangko Sentral ng Pilipinas (BSP), like most other corporations, it recognizes the positive impacts of CSR both to the institution and to its stakeholders. My action research is focused on how can I contribute and improve the CSR initiatives of the BSP San Fernando Branch, which will encourage employee engagement and produce sustainable impacts. The change in CSR was made by subscribing to the Triple Bottom Line framework (TBL) of John Elkington. In TBL the performance of the company is measured in three accounts, namely, Planet, People, and Profit or the environmental performance, social performance and economic performance, respectively. My Action Research methodology was supplemented by the following frameworks: two dimensions of organizational change by Nadler and Tushman, the modified model of Beckhard and Harriss Change-Management Process, Lewins Force Field Analysis, complete theory of action research of Shani and Pasmore and ORJI. The CSR implemented was entitled Bisikleta Para Sa Barya. After the event, I assessed the impact of intervention in improving the CSR programs of the BSP San Fernando Branch both personally and as an employee. I also reflected on how the entire process of my action research changed my view on Corporate Social Responsibility.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG005671

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

one computer optical disc.

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