Author

Yang Tan

Date of Publication

2014

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Thesis Adviser

Mary Julie B. Tanada

Defense Panel Chair

Ma. Luisa Delayco

Defense Panel Member

Sofia Li Chua
Regina Dy

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG005570

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

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