Title

ClarkHatch Fitness Center Philippines

Date of Publication

2004

Document Type

Oral Comprehensive Exam

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Abstract/Summary

Fitness has taken a new meaning in present days. Gone are the days when gyms are associated with sweating, weightlifting and hardcore gyms. Although free weights are very much present, there is more to it than heavy equipment. Various cardiovascular machines such a steppers, bicycles and treadmills prove good aerobic activity. Competition in fitness industry has brought new breed of personal trainers who aside from monitoring a clients weight training program can conduct kick boxing, tae-bo and pilates. Fitness centers have incorporated massage services for relaxation and relief of stress. Various massage services are offered such as sweedish, shiatsu, aromatherapy and foot reflexology. To further pamper the clients after a strenuous workout, body and foot scrub services are also available.

The market leader in the industry is Slimmers World International, which happens to operate 16 branches in Metro Manila. It has been in the Philippines since 1978 and has the most number of clients. It caters to the B and C crowd and offers lifetime membership to attract big volume of clients. Being the first in the industry and having many branches all over the country, they have the edge and make it difficult for other competitors to survive in the industry. More Filipinos have become health conscious and would rather spend their evenings going to the gym for a workout. International fitness centers have penetrated Manila by the presence of Golds Gym from the USA and Fitness First whos head quarters is located in UK. There is an increase of demand for people who want to look and feel good with themselves.

Mr. Clark Hatch is the founder and guiding spirit of Clark Hatch International. His total fitness philosophy spans more than fifteen countries in Asia and the Pacific Rim, fifty plus fitness centers and almost forty years in the industry. Clark Hatch opened the first Clark Hatch Center in 1965 under the corporate banner of Yugen Kaisha Physical Fitness Center in Tokyo. It was the first international style fitness center committed to total fitness in Asia. This very successful center in Tokyo has provided the model for Clark Hatch Fitness Centers in Cambodia, China, Guam, Hawaii, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. Wherever Clark Hatch Fitness Centers are located, they are recognized leaders in teaching total fitness principle to their members. Clark Hatch stresses that each Clark Hatch Fitness Center must focus on each individual member and that success is measured by quality programs implemented by pleasant and supportive professionals who find reward in each members real realization of their total fitness goals.

Life Care Fitness Inc. has a vision to be the fitness center in the San Juan that will inform true value on physical fitness, assure superior service and deliver result to all. It aims to improve on its present performance by implementing the proposed strategies. Clients remain to be the utmost priority of the company but extensive effort will be done to improve its sales performance. The company pledges to provide members a pleasant experience each time they visit the club by offering them a friendly exercise environment. To help members attain their fitness goals with the support of our fitness professionals by motivating and providing personalized instructions. To promote interaction among members through group programs and events. To serve members in a friendly, courteous and professional manner.

Abstract Format

html

Language

English

Format

Print

Accession Number

OCE1188

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

79 leaves ; 28 cm.

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