Date of Publication

8-2013

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Thesis Adviser

Benison Y. Cu

Defense Panel Chair

Luz T. Suplico-Jeong

Defense Panel Member

Paz Esperanza T. Poblador
Jose Luis R. Liongson

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG005443

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

67 leaves ; 4 3/4 in.

Keywords

Brand loyalty

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