Title

A study on the influence of facebook on brand equity of airline brands in the Philippine Airline market

Date of Publication

2013

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG005316

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

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