Proposed corporate strategies for the Department of Tourism

Milagros Caridad S. Acoba

Abstract/Summary

Definition of the Environment

As a government agency that is tasked to develop and promote Philippine tourism, the Department of Tourism 9DOT) operated within the environment of the travel and tourism industry. The travel and tourism industry satisfies the needs of tourists and travellers for safe, comfortable, convenient, enjoyable and memorable stay in any destination.

The travel and tourism industry is the industry that will be analyzed in this paper.