A grounded theory study of software developers in technology startups in the Philippines

Date of Publication


Document Type


Degree Name

Doctor in Information Technology

Subject Categories

Computer Sciences | Databases and Information Systems | Software Engineering


College of Computer Studies


Information Technology

Thesis Adviser

Raymund C. Sison

Defense Panel Chair

Merlin Teodosia C Suarez

Defense Panel Member

Rafael A. Cabredo
Nelson J. Celis
Ma. Regina Estuar


The proliferation of technology startups has been globally recognized as an engine that promotes innovation and steers economic development. Despite its increasing value, it is also known that most startups fail. Among the innovative drivers in the development and success of startups are people. Thus, this study uncovered what constitute to the experiences of software developers in technology startups in the Philippines. In particular, this research explored those startups that develop web, mobile, and iOT products. Using the classic grounded theory method, it was discovered that the main concern of software developers in technology startups is performing their work dynamically amidst scarcity and pressure towards the attainment of goals, and to continually resolve this main concern, they follow a cyclical basic social process called versatilizing. The emerged theory has three core activities: ideating, roleing, and fulfilling. Fulfilling is further classified into two sub- activities: sustaining, which comes after roleing, and committing, which precede ideating. Each of these activities contains one or more strategies and techniques, which are presented as a process dimension or type dimension. This theory provides theoretical and practical implications, including its applicability to other contexts.

Abstract Format






Accession Number


Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer disc; 4 3/4 in.


Computer software--Development--Philippines; New business enterprises--Philippines

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