Title

Edutainment video series, informative posters, and website revamp for Bantay PH

Date of Publication

2016

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Miguel Q. Rapatan

Abstract/Summary

Bantay PH is a non-stock, non-profit, non-governmental organization based in Metro Manila, Philippines. Bantay PH advocates good governance through partnerships with various college organizations where it aims to educate college students, their target audience, of the Anti-Red Tape Act of 2007 (ARTA). The success of their goals and objectives rely heavily on the awareness of the target audience with Bantay PH’s advocacy. Despite the ongoing college partnerships, there is low information content when it comes to the Facebook, and Website of Bantay PH - two of the major platforms that college students use on a daily basis.

The organization is having difficulty informing the college students and educating them of good governance, and the ARTA. According to the results of the communication audit, Bantay PH’s Facebook, and website is unable to construct appropriate, and sufficient messages, and visuals for college students. Based on a survey with 100 college students, they look for information that are relevant, and is presented to them through videos, posters, and posters. The thesis group aims to increase the target audience’s awareness on red tape and ARTA by creating three (3) edutainment videos, nine (9) informative posters, and a website revamp that are targeted to the college students. All of the collaterals were subject to the organization’s approval before production and posting.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18909

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

99 leaves : illustrations : (some color) ; 28 cm.

Keywords

Online social networks--Philippines; Social media--Philippines; Internet in public administration--Philippines

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