Title

A public relations plan for the Center for Environmental Education and Awareness (CEAE)

Date of Publication

2005

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Abstract/Summary

The project is a public relations campaign plan that was designed for the Center for Environmental Awareness and Education (CEAE) to help them communicate their identity effectively towards their target public. Part of the project is the results of a communication audit that determined the direction and objectives of the public relations campaign. The project entailed determining the central message to be communicated and selecting the appropriate communication media to reach their target public. Moreover, to serve as a guide to the organization, the project contains the detailed description of each of the communication media developed for the implementation stage. Lastly, the project contains an evaluation method on how the organization can assess the effectiveness of the public relations campaign.

Abstract Format

html

Note

One page newspaper clipping attached.

Language

English

Format

Print

Accession Number

TU13479

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

96, [1] leaves: ill. ;29 cm.

Keywords

Communication in management; Organizational management; Organizational communication

This document is currently not available here.

Share

COinS