Title

A social media campaign and symposium for Philippine Center for Environmental Protection and Sustainable Development Inc.

Date of Publication

2014

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Cheryll Ruth Soriano

Defense Panel Chair

Gerardo Mariano

Defense Panel Member

Maria Angeli Diaz
Jill Noreen Legaspi
Goddes Hope Oliveros

Abstract/Summary

Philippine Center for Environmental Protection and Sustainable Development, Inc. (PCEPSDI) is a non-profit non-government organization that administers the National Ecolabelling Programme of the Philippines' "Green Choice Philippines (NELP-GCP)." Its advocacy is to promote sustainable production and consumption. Currently, the organization has four Facebook pages Philippine Center for Environmental Protection and Sustainable Development Inc. (PCEPSDI), Green Youth Movement of the Philippines (GYM) and Philippine Green Pages' and a twitter account, Green Choice Phils @PCEPSDI) that is geared towards the consumers. These communication materials were perceived as lacking and ineffective in communicating the importance of green consumption especially to the youth, ages 18-25, based on the audit made.

The intervention consisted of an online campaign through Facebook, a half-day symposium, and a manual for social media management. All collaterals were made by the proponents in collaboration with PCEPSDI.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18701

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

75 leaves, illustrations (some color), 28 cm.

Keywords

Philippine Center for Environmental Protection and Sustainable Development, Inc.--Public relations; Sustainable living—Public relations

Embargo Period

4-30-2021

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