Title

An integrated marketing communications campaign for Ford Fiesta

Added Title

Ford Fiesta

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Advertising Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Thesis Adviser

Jose Luis Liongson

Defense Panel Chair

Aristoteles C. Estrella

Defense Panel Member

Susan Dar Santos

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU021158

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Keywords

Automobiles--Philippines--Marketing

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