Marketing plan: National Trade Fair 2009

Date of Publication


Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories



Ramon V. Del Rosario College of Business


Marketing and Advertising Department

Thesis Adviser

Benison Y. Cu

Defense Panel Chair

Jaime S. Ong

Defense Panel Member

Manuel Alfredo R. De leon


The National Trade Fair is the culminating activity of the full-cycle assistance that the Department of Trade and Industry (DTI) provides to small and medium enterprises (SMEs). It is organized primarily to increase the exposure of SME products in the domestic market and enable SMEs to strengthen their capabilities as suppliers to local market and subcontractors to exporters.

NTF is organized by the Department of Trade and Industry, trough the Center for International Trade and Expositions and Missions (CITEM) with the support of the Regional Operations Group (ROG), Product Development and Design Center of the Philippines (PDDCP), Philippine Trade and Training Center (PTTC) and Bureau of Small and Medium Enterprise Development (BSMED).

Going on its 17th year of celebrating Philippine entrepreneurship in 2009, the event will reposition itself as a purely trade buying event that showcases the products of selected Philippine producers and manufacturers from the 17 regions of the country and exposes them to the domestics market.

From the past, getting right trade buyers is a difficulty especially that there was a retailing area as part of the National Trade Fair. Furthermore, NTF is being developed as a subcontractor’s pool of Filipino exporter. That is why a new and fresher image for the National Trade Fair is appropriate to accommodate these adjustment and changes.

In the year 2009, NTF will take a step into truly becoming trade buying event by its change of image trough major changes such as new venue and new policies. These changes are expected to entice exhibitors that are seriously dedicated in finding trade buyers and buyers who are looking for business sources and partners.

Product coverage still includes arts and crafts, Christmas and holiday décor, fashion accessories, fresh and processed food, furniture, jewelry, garden accessories, gifts, houseware, home décor, kitchen and tableware, leather goods, linen, stationary and accessories and organic and natural products.

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Accession Number


Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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