Self-Reflexive Vs. Engaged Senior High School Students of Adamson University: Levels of Social Consciousness and the Intensity of Relational Aggression Towards Brand Boycotting
Document Types
Paper Presentation
School Name
Adamson University
Track or Strand
Humanities and Social Science (HUMSS)
Research Advisor (Last Name, First Name, Middle Initial)
Cabia-an, John Gabriel, L.
Start Date
23-6-2025 3:30 PM
End Date
23-6-2025 5:00 PM
Zoom Link/ Room Assignment
Y306
Abstract/Executive Summary
Brand boycotting is a form of non-violent protest that refers to people refraining from buying a product from a brand that does not align with their morals and values. There is still a significant gap in the level of social consciousness and the intensity of relational aggression of Senior High School Students in Adamson University and its correlation, to which this study aims. The study used a correlational design to assess the relationship between the two variables without manipulating it, wherein the results indicated that the respondents have a low self-reflexivity and are moderately disengaged. However, the respondents slightly lean towards self-reflexivity since it has a higher median than engaged. This suggests their understanding remains largely introspective, highlighting a reflective process rather than active engagement. Additionally, their intensity of relational aggression is moderately low, which suggests there is only a low tendency of exclusion of brands and encouragement among them. The results of this study revealed a higher correlation of engagement and intensity of relational aggression than self-reflexivity, confirming that students who have transitioned from introspection into active participation are significantly more likely to engage in brand exclusion. Both levels of social consciousness established a statistically significant and positive relationship with the intensity of relational aggression; hence, the researchers rejected the null hypothesis.
Keywords
boycotting, social consciousness, relational aggression, self-reflexive, engaged
Research Theme (for Paper Presentation and Poster Presentation submissions only)
Socio-Economic and Political Landscape (SPL)
Initial Consent for Publication
yes
Statement of Originality
yes
Self-Reflexive Vs. Engaged Senior High School Students of Adamson University: Levels of Social Consciousness and the Intensity of Relational Aggression Towards Brand Boycotting
Brand boycotting is a form of non-violent protest that refers to people refraining from buying a product from a brand that does not align with their morals and values. There is still a significant gap in the level of social consciousness and the intensity of relational aggression of Senior High School Students in Adamson University and its correlation, to which this study aims. The study used a correlational design to assess the relationship between the two variables without manipulating it, wherein the results indicated that the respondents have a low self-reflexivity and are moderately disengaged. However, the respondents slightly lean towards self-reflexivity since it has a higher median than engaged. This suggests their understanding remains largely introspective, highlighting a reflective process rather than active engagement. Additionally, their intensity of relational aggression is moderately low, which suggests there is only a low tendency of exclusion of brands and encouragement among them. The results of this study revealed a higher correlation of engagement and intensity of relational aggression than self-reflexivity, confirming that students who have transitioned from introspection into active participation are significantly more likely to engage in brand exclusion. Both levels of social consciousness established a statistically significant and positive relationship with the intensity of relational aggression; hence, the researchers rejected the null hypothesis.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/paper_spl/3
