An Analysis of Esports Consumption Among Esports Viewers in Metro Manila
Document Types
Paper Presentation
School Name
De La Salle University - Integrated School
Track or Strand
Science, Technology, Engineering, and Mathematics (STEM)
Research Advisor (Last Name, First Name, Middle Initial)
Tabora, Liandro Antonio
Start Date
25-6-2025 1:00 PM
End Date
25-6-2025 2:30 PM
Zoom Link/ Room Assignment
https://zoom.us/j/91582616739 / Meeting ID: 915 8261 6739
Abstract/Executive Summary
The rise of esports has transformed the entertainment scene, captivating gamers, and individuals from diverse backgrounds. As competitive esports cement their place in mainstream entertainment, understanding why and how esports have become what it is today is important. This research investigates the different motivational factors driving esports consumption in Metro Manila, Philippines. This study utilizes the MSES questionnaire to evaluate the primary motivational factors influencing esports engagement, providing preliminary insights into the impact of influential factors on consumer motivation in the rapidly growing esports market. The study explored the influential factors that affect esports consumption and spectatorship in Metro Manila, focusing on demographic and gaming factors associated with watching different popular games in the region. It was uncovered that factors related to Skill Appreciation, Skill Improvement, and Competition were primary drivers for users to watch esports
Keywords
Esports; Esports Consumption; Spectatorship; MSES; Demographic Factors
Research Theme (for Paper Presentation and Poster Presentation submissions only)
Media and Philippine Studies (MPS)
Initial Consent for Publication
yes
Statement of Originality
yes
An Analysis of Esports Consumption Among Esports Viewers in Metro Manila
The rise of esports has transformed the entertainment scene, captivating gamers, and individuals from diverse backgrounds. As competitive esports cement their place in mainstream entertainment, understanding why and how esports have become what it is today is important. This research investigates the different motivational factors driving esports consumption in Metro Manila, Philippines. This study utilizes the MSES questionnaire to evaluate the primary motivational factors influencing esports engagement, providing preliminary insights into the impact of influential factors on consumer motivation in the rapidly growing esports market. The study explored the influential factors that affect esports consumption and spectatorship in Metro Manila, focusing on demographic and gaming factors associated with watching different popular games in the region. It was uncovered that factors related to Skill Appreciation, Skill Improvement, and Competition were primary drivers for users to watch esports
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/paper_mps/10
