Duette
Document Types
Business Presentation
School Name
De La Salle University, Manila
Track or Strand
Accountancy, Business, and Management (ABM)
Research Advisor (Last Name, First Name, Middle Initial)
Hariramani, Patrick R.
Start Date
25-6-2025 1:00 PM
End Date
25-6-2025 2:30 PM
Zoom Link/ Room Assignment
Meeting link: https://zoom.us/j/95043207895?pwd=qbHBEHJRbHaRQets1WhWZKM1xb3lTa.1 Meeting ID: 950 4320 7895 Passcode: 7thRCBPR2
Abstract/Executive Summary
Duette was founded in 2024 by five senior high school students from De La Salle University-Manila to challenge the rise of fast fashion in the Philippine Fashion Industry by offering affordable, convertible women’s clothing that reduces waste and encourages mindful consumption. Currently in its early development and production stage, the brand has engaged in extensive product development and market analysis, promoting the brand through initiatives such as social media campaigns and school bazaars. Duette’s flagship product, a 2-in-1 garment that transforms from a top into a skirt, caters to Filipino women aged 16 to 24 who are growing increasingly conscious of sustainability and value wardrobe versatility. The brand is positioned in a competitive market among brands like Wear Versa and Isathelabel with strong market presence. However, Duette distinguishes itself through its dual-functionality garment and accessible pricing at ₱499.00 per piece. It operates as a sole proprietorship under Chief Executive Officer Mirari E. Gatus for streamlined management, with a leadership team of business-minded individuals composed of Chief Product Officer Ariane Atotubo, Chief Operations Officer Amy Ong, Chief Marketing Officer Jayd Gomez, and Chief Financial Officer Chessica Sadey. The Duette team collaborates with their research adviser to explore proprietary protections whilst expanding its product line. With an initial capital of ₱25,000 equally contributed by all team members, Duette has successfully sold 101 units, thereby achieving a total sales of ₱50,399, a net income of ₱21,692.85 and an ROI of 87%, indicating a strong growth potential.
Keywords
convertible clothing; sustainable apparel; Philippine garment industry; fashion innovation; wardrobe versatility
Business Presentation Type (for Business Presentation submissions only)
Business Concept
Initial Consent for Publication
yes
Statement of Originality
yes
Duette
Duette was founded in 2024 by five senior high school students from De La Salle University-Manila to challenge the rise of fast fashion in the Philippine Fashion Industry by offering affordable, convertible women’s clothing that reduces waste and encourages mindful consumption. Currently in its early development and production stage, the brand has engaged in extensive product development and market analysis, promoting the brand through initiatives such as social media campaigns and school bazaars. Duette’s flagship product, a 2-in-1 garment that transforms from a top into a skirt, caters to Filipino women aged 16 to 24 who are growing increasingly conscious of sustainability and value wardrobe versatility. The brand is positioned in a competitive market among brands like Wear Versa and Isathelabel with strong market presence. However, Duette distinguishes itself through its dual-functionality garment and accessible pricing at ₱499.00 per piece. It operates as a sole proprietorship under Chief Executive Officer Mirari E. Gatus for streamlined management, with a leadership team of business-minded individuals composed of Chief Product Officer Ariane Atotubo, Chief Operations Officer Amy Ong, Chief Marketing Officer Jayd Gomez, and Chief Financial Officer Chessica Sadey. The Duette team collaborates with their research adviser to explore proprietary protections whilst expanding its product line. With an initial capital of ₱25,000 equally contributed by all team members, Duette has successfully sold 101 units, thereby achieving a total sales of ₱50,399, a net income of ₱21,692.85 and an ROI of 87%, indicating a strong growth potential.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/bus_con/5
