HOOKED
Document Types
Business Presentation
School Name
De La Salle University Senior High School
Track or Strand
Accountancy, Business, and Management (ABM)
Research Advisor (Last Name, First Name, Middle Initial)
Magsino, Marife
Start Date
25-6-2025 1:00 PM
End Date
25-6-2025 2:30 PM
Zoom Link/ Room Assignment
Meeting link: https://zoom.us/j/95043207895?pwd=qbHBEHJRbHaRQets1WhWZKM1xb3lTa.1 Meeting ID: 950 4320 7895 Passcode: 7thRCBPR2
Abstract/Executive Summary
HOOKED was founded in 2025 to challenge fast fashion by bridging the gap between functionality, versatility, and sustainability in bags. The brand focuses on creating multifunctional products handcrafted by Filipino artisans for individuals who value adaptability and environmentally conscious fashion. HOOKED operates as a sole proprietorship under Abreine Torres to simplify its legal structure and minimize taxation. The business is managed collaboratively by Joe Anne Opelanio (Production Manager), John Will Adorna (Marketing Manager), Maria Elizabeth Alvaran (Human Resources Manager), and Harry Christopher Walton (Financial Manager)—displaying fit characteristics to their positions—with guidance from Mentor Norie Lisa Ecija. Their first product, YUGTO, was launched at the ABM Bazaar of De La Salle University Laguna in February 2025. Since then, HOOKED has built its market presence through targeted publicity. With ₱21,192 in capital equally shared among the five members, the team generated ₱34,770 in sales from 30 units, surpassing its ₱29,085 breakeven point at 25 units, indicating profitability and potential for sustainable growth. This initial increase will fund its product diversification and targeted online advertising to reach a broader audience. Being in the local bag industry, HOOKED aims to compete with established brands like Rags2Riches and Niqua. While these competitors operate at a higher price range, HOOKED provides a more affordable yet high-quality alternative. In the future, the team plans to apply for an industrial design patent for its unique bag designs and strengthen its advocacy by donating a portion of its profit to The Hinabi Project.
Keywords
bag; multifunctional; sustainability; filipino artisans; responsible consumption and production
Business Presentation Type (for Business Presentation submissions only)
Business Concept
Initial Consent for Publication
yes
Statement of Originality
yes
HOOKED
HOOKED was founded in 2025 to challenge fast fashion by bridging the gap between functionality, versatility, and sustainability in bags. The brand focuses on creating multifunctional products handcrafted by Filipino artisans for individuals who value adaptability and environmentally conscious fashion. HOOKED operates as a sole proprietorship under Abreine Torres to simplify its legal structure and minimize taxation. The business is managed collaboratively by Joe Anne Opelanio (Production Manager), John Will Adorna (Marketing Manager), Maria Elizabeth Alvaran (Human Resources Manager), and Harry Christopher Walton (Financial Manager)—displaying fit characteristics to their positions—with guidance from Mentor Norie Lisa Ecija. Their first product, YUGTO, was launched at the ABM Bazaar of De La Salle University Laguna in February 2025. Since then, HOOKED has built its market presence through targeted publicity. With ₱21,192 in capital equally shared among the five members, the team generated ₱34,770 in sales from 30 units, surpassing its ₱29,085 breakeven point at 25 units, indicating profitability and potential for sustainable growth. This initial increase will fund its product diversification and targeted online advertising to reach a broader audience. Being in the local bag industry, HOOKED aims to compete with established brands like Rags2Riches and Niqua. While these competitors operate at a higher price range, HOOKED provides a more affordable yet high-quality alternative. In the future, the team plans to apply for an industrial design patent for its unique bag designs and strengthen its advocacy by donating a portion of its profit to The Hinabi Project.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/bus_con/4
