Pairfect
Document Types
Business Presentation
School Name
De La Salle University, Manila
Track or Strand
Accountancy, Business, and Management (ABM)
Research Advisor (Last Name, First Name, Middle Initial)
Balite, Aldrin, C.
Start Date
25-6-2025 1:00 PM
End Date
25-6-2025 3:00 PM
Zoom Link/ Room Assignment
Meeting link: https://zoom.us/j/94967581284?pwd=CjaIEaFtvdtvRk4QQMel9y2dLlbbUL.1 ID: 949 6758 1284 Passcode: 7thRCBPR4
Abstract/Executive Summary
Founded in 2024, Pairfect was established to meet the growing demand for stylish yet affordable socks for children (ages 5 to 8) and adults (ages 12+). The brand launched through digital marketing, limited promotional drops, and participation in bazaar events, targeting students, young professionals, and families. Pairfect differentiates itself by offering innovative products such as customizable socks with attachable patches. The company is committed to sustainability, aligning with Sustainable Development Goal 12: Responsible Consumption and Production. This commitment is reflected in the use of eco-friendly packaging, responsible sourcing of materials, and initiatives like the Buy-One-Donate-One campaign, where a pair of socks is donated to a child in need for every purchase made. Pairfect actively engages in events such as school bazaars and family day to both increase brand visibility and gather real-time customer feedback. The core team oversees Finance, Marketing, Product, and Operations, ensuring that each function contributes to the company’s strategic goals. Operating as a sole proprietorship with an initial capital of ₱20,000.00, Pairfect funded its inventory, prototype development, and operations. Despite falling short of projected sales, the company achieved a net profit of ₱3,008.56 within its first four months. Looking ahead, Pairfect plans to expand its product lines with new collections and kids' size socks and strengthen customer engagement through social media. The company’s approach blends product innovation, ethical practices, and social impact—positioning Pairfect as a sustainable, community-oriented brand poised for responsible growth.
Keywords
Pairfect customizable socks; mesh bag; patches; sole proprietorship; SDG
Business Presentation Type (for Business Presentation submissions only)
Business Concept
Initial Consent for Publication
yes
Statement of Originality
yes
Pairfect
Founded in 2024, Pairfect was established to meet the growing demand for stylish yet affordable socks for children (ages 5 to 8) and adults (ages 12+). The brand launched through digital marketing, limited promotional drops, and participation in bazaar events, targeting students, young professionals, and families. Pairfect differentiates itself by offering innovative products such as customizable socks with attachable patches. The company is committed to sustainability, aligning with Sustainable Development Goal 12: Responsible Consumption and Production. This commitment is reflected in the use of eco-friendly packaging, responsible sourcing of materials, and initiatives like the Buy-One-Donate-One campaign, where a pair of socks is donated to a child in need for every purchase made. Pairfect actively engages in events such as school bazaars and family day to both increase brand visibility and gather real-time customer feedback. The core team oversees Finance, Marketing, Product, and Operations, ensuring that each function contributes to the company’s strategic goals. Operating as a sole proprietorship with an initial capital of ₱20,000.00, Pairfect funded its inventory, prototype development, and operations. Despite falling short of projected sales, the company achieved a net profit of ₱3,008.56 within its first four months. Looking ahead, Pairfect plans to expand its product lines with new collections and kids' size socks and strengthen customer engagement through social media. The company’s approach blends product innovation, ethical practices, and social impact—positioning Pairfect as a sustainable, community-oriented brand poised for responsible growth.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/bus_con/18
