South’In, Sa’tin: Satin-lined Caps to Counter Hair Thinning
Document Types
Business Presentation
School Name
De La Salle University
Track or Strand
Accountancy, Business, and Management (ABM)
Research Advisor (Last Name, First Name, Middle Initial)
Manuel, Generie, M.
Start Date
25-6-2025 10:30 AM
End Date
25-6-2025 12:00 PM
Zoom Link/ Room Assignment
Meeting link: https://zoom.us/j/94967581284?pwd=CjaIEaFtvdtvRk4QQMel9y2dLlbbUL.1 ID: 949 6758 1284 Passcode: 7thRCBPR4
Abstract/Executive Summary
Founded in May 2024 to address scalp and hair health issues common among Gen Zs, South’In was organized by five De La Salle University SHS ABM students. The group conceptualized and crafted a bull cap brand that innovates traditional headwear through satin-lined caps. With an investment of ₱25,000.00, the venture initially earned ₱6,002.50 in net profit during its initial launch. Operating as a sole proprietorship with a functional structure, South’In offers its distinct fusion of satin’s hair and scalp benefits with everyday cap comfort, making it unique both in purpose and product. The cap design comes with three interchangeable fins and later expanded into darker colorways and bucket hats to increase market reach. Advocating UN SDGs 8 and 12 - fostering decent work through ethical operations and encouraging responsible consumption and production via sustainable design and thoughtful material use, South’In partners with local artisans in Plateros, Biñan, Laguna for manufacturing, empowering these communities and setting the groundwork for S.A.T.I.N.: Digital Hub—an emergent social enterprise platform, as its Corporate Social Responsibility (CSR). The business is run under the leadership of Franzin Quintana, with a team structured by function: operations (Gian Dormido), finance (Ethan Navarra), marketing (Alyana Acuña), and HR (Sofia Ordoña). The business currently has no proprietary rights but thrives on innovation and community partnership. The company seeks funding to support product development, digital expansion, and community empowerment. To date, all investments are student-funded, with future financing envisioned through grants or social impact investors.
Keywords
sole proprietorship; satin-lining; caps; textile; S.A.T.I.N.
Research Theme (for Paper Presentation and Poster Presentation submissions only)
Entrepreneurship, Business Management, and the Organization (EBO)
Business Presentation Type (for Business Presentation submissions only)
Business Concept
Initial Consent for Publication
yes
Statement of Originality
yes
South’In, Sa’tin: Satin-lined Caps to Counter Hair Thinning
Founded in May 2024 to address scalp and hair health issues common among Gen Zs, South’In was organized by five De La Salle University SHS ABM students. The group conceptualized and crafted a bull cap brand that innovates traditional headwear through satin-lined caps. With an investment of ₱25,000.00, the venture initially earned ₱6,002.50 in net profit during its initial launch. Operating as a sole proprietorship with a functional structure, South’In offers its distinct fusion of satin’s hair and scalp benefits with everyday cap comfort, making it unique both in purpose and product. The cap design comes with three interchangeable fins and later expanded into darker colorways and bucket hats to increase market reach. Advocating UN SDGs 8 and 12 - fostering decent work through ethical operations and encouraging responsible consumption and production via sustainable design and thoughtful material use, South’In partners with local artisans in Plateros, Biñan, Laguna for manufacturing, empowering these communities and setting the groundwork for S.A.T.I.N.: Digital Hub—an emergent social enterprise platform, as its Corporate Social Responsibility (CSR). The business is run under the leadership of Franzin Quintana, with a team structured by function: operations (Gian Dormido), finance (Ethan Navarra), marketing (Alyana Acuña), and HR (Sofia Ordoña). The business currently has no proprietary rights but thrives on innovation and community partnership. The company seeks funding to support product development, digital expansion, and community empowerment. To date, all investments are student-funded, with future financing envisioned through grants or social impact investors.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/bus_con/14
