Just B
Document Types
Business Presentation
School Name
De La Salle University Manila
Track or Strand
Accountancy, Business, and Management (ABM)
Research Advisor (Last Name, First Name, Middle Initial)
Pangindian, Roderick D.G.
Start Date
25-6-2025 10:30 AM
End Date
25-6-2025 12:00 PM
Zoom Link/ Room Assignment
Meeting link: https://zoom.us/j/94967581284?pwd=CjaIEaFtvdtvRk4QQMel9y2dLlbbUL.1 ID: 949 6758 1284 Passcode: 7thRCBPR4
Abstract/Executive Summary
Formed by Ohana in May 2024, Just B provides quality gadget sleeves to the market. The business began promoting through an introductory post on its Facebook and Instagram pages. Currently, Just B is at the stage of product commercialization, serving in the technology accessory industry. Several prominent features of its products are customizability, durability, and compactness. Simultaneously, Just B owns business rights to its brand logo, tagline, and name. Ohana functions as a sole proprietorship organization due to its advantages, such as minimal startup requirements. Behind Ohana are Chief Executive Officer Lance Sanico, Chief Marketing Officer Emiel Balais, Chief Logistics Officer Kim Mendoza, and Chief Financial Officer Iris Pabiloña. These roles were chosen through the members’ experience and knowledge in handling their respective fields. The support group of Ohana is led by the CEO of the business. Just B’s market grows further with more firms entering the industry due to the rise of gadget usage. The business targets the academic community of De La Salle University Manila, which utilizes iPads and laptop devices. Moreover, these individuals may need a protective yet spacious gadget case. To penetrate the market, Ohana focuses on in-person and online advertising activities. Launched in the ABM Bazaar, Just B has no direct competitors, being the sole business offering gadget sleeves. The initial capital required for Just B is Php 20,295. This is financed equally by each member’s savings and will be returned alongside the profits after dissolution.
Keywords
technology accessory industry; customizability; gadget sleeves; academic community; gadget usage
Business Presentation Type (for Business Presentation submissions only)
Business Concept
Initial Consent for Publication
yes
Statement of Originality
yes
Just B
Formed by Ohana in May 2024, Just B provides quality gadget sleeves to the market. The business began promoting through an introductory post on its Facebook and Instagram pages. Currently, Just B is at the stage of product commercialization, serving in the technology accessory industry. Several prominent features of its products are customizability, durability, and compactness. Simultaneously, Just B owns business rights to its brand logo, tagline, and name. Ohana functions as a sole proprietorship organization due to its advantages, such as minimal startup requirements. Behind Ohana are Chief Executive Officer Lance Sanico, Chief Marketing Officer Emiel Balais, Chief Logistics Officer Kim Mendoza, and Chief Financial Officer Iris Pabiloña. These roles were chosen through the members’ experience and knowledge in handling their respective fields. The support group of Ohana is led by the CEO of the business. Just B’s market grows further with more firms entering the industry due to the rise of gadget usage. The business targets the academic community of De La Salle University Manila, which utilizes iPads and laptop devices. Moreover, these individuals may need a protective yet spacious gadget case. To penetrate the market, Ohana focuses on in-person and online advertising activities. Launched in the ABM Bazaar, Just B has no direct competitors, being the sole business offering gadget sleeves. The initial capital required for Just B is Php 20,295. This is financed equally by each member’s savings and will be returned alongside the profits after dissolution.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/bus_con/13
