Blending Convenience with Style: Designing a Fashion-Forward Bottle Bag for the Modern Consumer
Document Types
Business Presentation
School Name
De La Salle University Senior High School - Manila
Track or Strand
Accountancy, Business, and Management (ABM)
Research Advisor (Last Name, First Name, Middle Initial)
Cruz, Ruth Angelie, B.
Start Date
25-6-2025 1:00 PM
End Date
25-6-2025 2:30 PM
Zoom Link/ Room Assignment
Meeting link: https://zoom.us/j/99933075235?pwd=EKCvJzbO9mfByuZElzE4bddaePD56n.1 Meeting ID: 999 3307 5235 Passcode: 7thRCBPR3
Abstract/Executive Summary
In June 2024, BottleRoo was established as a sole proprietorship in the bag industry, offering consumers products that serve as unique solutions to everyday problems. With the release of its signature product, “The Bottle Bag”, the company introduces its innovative take on a water bottle bag, showcasing a fresh product that features insulated pockets, adjustable straps, and several storage compartments, ensuring that it addresses the most commonly associated problems with carrying water bottles while utilizing a seamless design that blends both practicality and style. The company hopes to diversify its products later on, with its first addition being the clover pouch. With this, the company’s marketing focuses on delivering bright, vibrant campaigns that capture the brand’s value proposition. Led by its Chief Executive Officer, BottleRoo is structured with five positions (CEO, COO, CFO, CIO, and CMO) that tackle each of the officers’ strengths, with each member ensuring that all departments are efficient and poised for success. With an initial capital investment of PHP 50,000, all funds are carefully allocated for BottleRoo’s continued success as the company is still in its introduction stage. The profits made will be equally distributed among the company’s executives at the calendar year’s end. Moving forward, BottleRoo remains steadfast in standing at the forefront of design innovation and utilizing every opportunity presented to help enhance an individual’s daily lifestyle. BottleRoo persists in creating products that leave a lasting impact and help build a better future for everyone.
Keywords
bottle bag; water bottle; innovation; practicality; style
Business Presentation Type (for Business Presentation submissions only)
Business Concept
Initial Consent for Publication
yes
Statement of Originality
yes
Blending Convenience with Style: Designing a Fashion-Forward Bottle Bag for the Modern Consumer
In June 2024, BottleRoo was established as a sole proprietorship in the bag industry, offering consumers products that serve as unique solutions to everyday problems. With the release of its signature product, “The Bottle Bag”, the company introduces its innovative take on a water bottle bag, showcasing a fresh product that features insulated pockets, adjustable straps, and several storage compartments, ensuring that it addresses the most commonly associated problems with carrying water bottles while utilizing a seamless design that blends both practicality and style. The company hopes to diversify its products later on, with its first addition being the clover pouch. With this, the company’s marketing focuses on delivering bright, vibrant campaigns that capture the brand’s value proposition. Led by its Chief Executive Officer, BottleRoo is structured with five positions (CEO, COO, CFO, CIO, and CMO) that tackle each of the officers’ strengths, with each member ensuring that all departments are efficient and poised for success. With an initial capital investment of PHP 50,000, all funds are carefully allocated for BottleRoo’s continued success as the company is still in its introduction stage. The profits made will be equally distributed among the company’s executives at the calendar year’s end. Moving forward, BottleRoo remains steadfast in standing at the forefront of design innovation and utilizing every opportunity presented to help enhance an individual’s daily lifestyle. BottleRoo persists in creating products that leave a lasting impact and help build a better future for everyone.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/bus_con/11
