UrbanCycle
Document Types
Business Presentation
School Name
De La Salle University
Track or Strand
Accountancy, Business, and Management (ABM)
Research Advisor (Last Name, First Name, Middle Initial)
Granada, Fernando, R.
Start Date
25-6-2025 10:30 AM
End Date
25-6-2025 12:00 PM
Zoom Link/ Room Assignment
Meeting link: https://zoom.us/j/95043207895?pwd=qbHBEHJRbHaRQets1WhWZKM1xb3lTa.1 Meeting ID: 950 4320 7895 Passcode: 7thRCBPR2
Abstract/Executive Summary
Founded in 2024, UrbanCycle is a student-led business that aims at sustainability through the upcycling of discarded denim into practical, stylish, and multi-functional tote bags. It is a sole proprietorship for hassle-free registration with Angelo Aristorenas as its owner, assisted by managers who are in product development and design, marketing, finance, and customer relations. With big-name and local brands as its competition in the bag industry, the brand makes its edge by standing out with its ‘every bag is unique’ concept and its strong commitment to sustainability. Its marketing strategy, especially on TikTok, has received massive engagement, wherein one post received more than 2.5 million views and more than 305,200 likes. This strong online engagement translated well, as it sold out all 40 units in its first launch at the first bazaar held at the DLSU Laguna Campus. UrbanCycle generated ₱26,220 in sales from an initial investment of ₱21,500, which was equally contributed by each member. This income will be reinvested in preparation for the second bazaar later this year. UrbanCycle plans to build on this success by continually making innovative upcycled denim products that become a staple in everyday accessories. In order to maintain a competitive edge in the market for sustainable fashion, UrbanCycle is looking into registering its intellectual property in order to safeguard its unique bag designs and brand identification. Moving forward, the brand aims to utilize AI to further understand customer preferences, optimize content timing, and customize marketing to align with future styles and trends.
Keywords
thrifted denim; upcycled denim bags; multi-functionality; sole proprietorship; student-led business
Business Presentation Type (for Business Presentation submissions only)
Business Concept
Initial Consent for Publication
yes
Statement of Originality
yes
UrbanCycle
Founded in 2024, UrbanCycle is a student-led business that aims at sustainability through the upcycling of discarded denim into practical, stylish, and multi-functional tote bags. It is a sole proprietorship for hassle-free registration with Angelo Aristorenas as its owner, assisted by managers who are in product development and design, marketing, finance, and customer relations. With big-name and local brands as its competition in the bag industry, the brand makes its edge by standing out with its ‘every bag is unique’ concept and its strong commitment to sustainability. Its marketing strategy, especially on TikTok, has received massive engagement, wherein one post received more than 2.5 million views and more than 305,200 likes. This strong online engagement translated well, as it sold out all 40 units in its first launch at the first bazaar held at the DLSU Laguna Campus. UrbanCycle generated ₱26,220 in sales from an initial investment of ₱21,500, which was equally contributed by each member. This income will be reinvested in preparation for the second bazaar later this year. UrbanCycle plans to build on this success by continually making innovative upcycled denim products that become a staple in everyday accessories. In order to maintain a competitive edge in the market for sustainable fashion, UrbanCycle is looking into registering its intellectual property in order to safeguard its unique bag designs and brand identification. Moving forward, the brand aims to utilize AI to further understand customer preferences, optimize content timing, and customize marketing to align with future styles and trends.
https://animorepository.dlsu.edu.ph/conf_shsrescon/2025/bus_con/1
