Document Types
Paper Presentation
School Code
N/A
School Name
De La Salle University Integrated School (Manila)
Research Advisor (Last Name, First Name, Middle Initial)
Dagalea, Alexander, B.
Abstract/Executive Summary
Gacha games involve using a virtual lottery system tied to its gameplay systems to affect players’ experiences. Due to Gacha games’ lucrative business model of player spending, several studies have been conducted on Gacha games and their connections to player spending habits. With players spending money on these business practices, the study aims to explore the perceptions of senior high school students in Metro Manila regarding the monetization strategies in Gacha games. A quantitative survey was conducted to obtain 82 responses for data collection. Participants answered close-ended questions via Likert-scale to input their perceptions on the Gameplay, Visual Appeals, and Advertising/Publications strategies. The analyzed data show that visual appeals record the most influence among players, with an average rate of 3.99, and advertising/publications and gameplay reporting have average rates of 3.29 and 3.27. Overall, the Gacha games strategies covered in the study have influenced students, with visual appeals producing the most significant rating. The correlational analysis between spending habits and multiple strategies from gameplay, visual appeals, and advertisement shows a significant pattern that often proves a weak correlation. The highest positive correlation is 0.156, which comes from character skins and visual appeals, while the highest negative correlation is -0.160 from characters featured in Gacha games. These results suggest some strategies are perceived to have a higher influence on players' spending habits, these correlations predict that the strategies do not significantly impact the spending habits of SHS students.
Keywords
gacha games; students’ perceptions; monetization strategies; spending habits; influences
Start Date
11-6-2024 1:00 PM
End Date
11-6-2024 3:30 PM
Initial Consent for Publication
yes
Statement of Originality
yes
The Force of Japanese-styled Gacha Games on Spending Habits of Selected Students in Metro Manila
Gacha games involve using a virtual lottery system tied to its gameplay systems to affect players’ experiences. Due to Gacha games’ lucrative business model of player spending, several studies have been conducted on Gacha games and their connections to player spending habits. With players spending money on these business practices, the study aims to explore the perceptions of senior high school students in Metro Manila regarding the monetization strategies in Gacha games. A quantitative survey was conducted to obtain 82 responses for data collection. Participants answered close-ended questions via Likert-scale to input their perceptions on the Gameplay, Visual Appeals, and Advertising/Publications strategies. The analyzed data show that visual appeals record the most influence among players, with an average rate of 3.99, and advertising/publications and gameplay reporting have average rates of 3.29 and 3.27. Overall, the Gacha games strategies covered in the study have influenced students, with visual appeals producing the most significant rating. The correlational analysis between spending habits and multiple strategies from gameplay, visual appeals, and advertisement shows a significant pattern that often proves a weak correlation. The highest positive correlation is 0.156, which comes from character skins and visual appeals, while the highest negative correlation is -0.160 from characters featured in Gacha games. These results suggest some strategies are perceived to have a higher influence on players' spending habits, these correlations predict that the strategies do not significantly impact the spending habits of SHS students.
