Document Types
Business Presentation
School Name
De La Salle University Integrated School (Manila)
Research Advisor (Last Name, First Name, Middle Initial)
Atendido, Jan Nathalia A.
Abstract/Executive Summary
Filipinos are known for their strong sense of school spirit, and university merch is a way for students to show their pride in their institution. The popularity of sports events like the UAAP (University Athletic Association of the Philippines) has increased the demand for items showcasing affiliations, which created a market for merchandise beyond generic university logos. La Saks, established in September 2023, is a company that offers affordable ankle socks with a unique line of university-themed designs, which are marketed online on social media platforms and directly during the bazaar. As a general partnership type of organization, La Saks is led by five students: Andrea Tapis as Chief Executive Officer, Sherlyn Rodriguez as Chief Financial Officer, Ysabella Magpayo as Chief Operations Officer, Aicelle Pateres as Chief Marketing Officer, and Jeb Jandoc as Chief Procurement Officer. With Lasallian students being the target market, the main competitor of La Saks is Animo Nation, which is the official merchandise brand of De La Salle University. The shop offers a wide range of products. However, their high price range likely limits their reach to customers with tighter budgets. The initial investment of Php 11,455 successfully covered startup costs for inventory and bazaar participation. These initial sales, generating Php 21,500 in revenue, will be entirely reinvested for product diversification. Following the second selling cycle, the business will distribute 50% of the profits equally among the founders, while the remaining half will be reinvested for continued business growth.
Keywords
socks; university culture; relatable designs; merchandise; embroidery
Business Presentation Type (for Business Presentation submissions only)
Business Plan
Initial Consent for Publication
yes
Statement of Originality
yes
La Saks
Filipinos are known for their strong sense of school spirit, and university merch is a way for students to show their pride in their institution. The popularity of sports events like the UAAP (University Athletic Association of the Philippines) has increased the demand for items showcasing affiliations, which created a market for merchandise beyond generic university logos. La Saks, established in September 2023, is a company that offers affordable ankle socks with a unique line of university-themed designs, which are marketed online on social media platforms and directly during the bazaar. As a general partnership type of organization, La Saks is led by five students: Andrea Tapis as Chief Executive Officer, Sherlyn Rodriguez as Chief Financial Officer, Ysabella Magpayo as Chief Operations Officer, Aicelle Pateres as Chief Marketing Officer, and Jeb Jandoc as Chief Procurement Officer. With Lasallian students being the target market, the main competitor of La Saks is Animo Nation, which is the official merchandise brand of De La Salle University. The shop offers a wide range of products. However, their high price range likely limits their reach to customers with tighter budgets. The initial investment of Php 11,455 successfully covered startup costs for inventory and bazaar participation. These initial sales, generating Php 21,500 in revenue, will be entirely reinvested for product diversification. Following the second selling cycle, the business will distribute 50% of the profits equally among the founders, while the remaining half will be reinvested for continued business growth.
