Document Types
Business Presentation
School Name
De La Salle University Integrated School (Laguna)
Research Advisor (Last Name, First Name, Middle Initial)
Odoño, Windie L.
Start Date
13-6-2024 10:30 AM
End Date
13-6-2024 11:00 AM
Abstract/Executive Summary
Originally called Ampao, Calloupi was conceptualized by five (5) De La Salle University students during their Marketing Course. Currently in the startup development phase, the business actively endeavors toward value proposition validation and customer acquisition to effectively penetrate the emerging niche between the wallet and mobile accessories industries. This is through the Calloupi Bifold, materializing the business’ mission to elevate traditional essentials to serve modern society’s digital and mobile lifestyles. As the Philippines’ first wallet with an integrated power bank, it was designed to answer the need for a highly portable, affordable, fashionable, and functional on-the-go power solution, distinguishing itself from direct competitors like PouchCreate and Portabill by Quotidian Manila. Notably, Calloupi Bifold’s features were adapted according to the preferences of its four (4) target segments: tech-savvy undergraduate students, busy professionals, frequent travelers, and gift-givers. This tailoring was realized through collaboration with a foreign supplier and local artisan, aligning with the UN’s Sustainable Development Goals (SDGs) 7, 8, and 9. Channels, including social media platforms (Facebook, Instagram, and TikTok), bazaars, and word-of-mouth, were utilized to deliver the products. Calloupi’s progress is attributable to its management team’s dedicated efforts, comprising Mr. Donyl Alcantara (owner), Mr. Alzon Evan de los Reyes (operations manager), Mr. Paolo Mari Pascual (marketing manager), Ms. Gwyneth Ashley Perez (finance manager), and Ms. Shiloh Suba (human resources manager). Operating as a sole proprietorship to minimize paperwork and costs, Calloupi, as of May 14, 2024, earned ₱3,110.00 from gross sales of ₱33,886.00, with expenses totaling ₱30,776.00. The initial capital of ₱33,000.00, contributed equally by each member, surpassed the break-even point of ₱28,443.00, resulting in a total revenue of ₱5,443.00. Once Calloupi achieves sufficient income, it aims to register its intellectual property and expand its product line.
Keywords
wallet with an integrated power bank; Calloupi Bifold; sole proprietorship; SDG; intellectual property
Business Presentation Type (for Business Presentation submissions only)
Business Plan
Initial Consent for Publication
yes
Statement of Originality
yes
Calloupi
Originally called Ampao, Calloupi was conceptualized by five (5) De La Salle University students during their Marketing Course. Currently in the startup development phase, the business actively endeavors toward value proposition validation and customer acquisition to effectively penetrate the emerging niche between the wallet and mobile accessories industries. This is through the Calloupi Bifold, materializing the business’ mission to elevate traditional essentials to serve modern society’s digital and mobile lifestyles. As the Philippines’ first wallet with an integrated power bank, it was designed to answer the need for a highly portable, affordable, fashionable, and functional on-the-go power solution, distinguishing itself from direct competitors like PouchCreate and Portabill by Quotidian Manila. Notably, Calloupi Bifold’s features were adapted according to the preferences of its four (4) target segments: tech-savvy undergraduate students, busy professionals, frequent travelers, and gift-givers. This tailoring was realized through collaboration with a foreign supplier and local artisan, aligning with the UN’s Sustainable Development Goals (SDGs) 7, 8, and 9. Channels, including social media platforms (Facebook, Instagram, and TikTok), bazaars, and word-of-mouth, were utilized to deliver the products. Calloupi’s progress is attributable to its management team’s dedicated efforts, comprising Mr. Donyl Alcantara (owner), Mr. Alzon Evan de los Reyes (operations manager), Mr. Paolo Mari Pascual (marketing manager), Ms. Gwyneth Ashley Perez (finance manager), and Ms. Shiloh Suba (human resources manager). Operating as a sole proprietorship to minimize paperwork and costs, Calloupi, as of May 14, 2024, earned ₱3,110.00 from gross sales of ₱33,886.00, with expenses totaling ₱30,776.00. The initial capital of ₱33,000.00, contributed equally by each member, surpassed the break-even point of ₱28,443.00, resulting in a total revenue of ₱5,443.00. Once Calloupi achieves sufficient income, it aims to register its intellectual property and expand its product line.
